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IMPORTANCE OF  LIFE BLOOD OF THE ORGANIZATION

Communication is life and life is communication it starts from the birth and continues to till death succession of an organization is depend on the effective communication.
In an organization the manager has to read speak listen observe and supervise at all are medium of communication.
Effective communication is the life blood of every organization and a key to success in our business career and our personal life.
Effective communication is vital inside the company because employees can be better motivated and more efficient by it.
Communication is a key to management effectiveness oral written formal and informal communications go through many channels and in various directions

COMMUNICATION SKILLS

1.                  Must be able to communicate effectively with all levels of management.
2.                  Be able to prepare special analyses, research reports, and proposals.
3.                  Need ability to compose effective correspondence.
4.                  Must have ability to communicate and sell ideas, firm, and products.

5.                  Must be able to cultivate and maintain good customer relationships.

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