BASIC
ORGANIZATIONAL PLANS OF YOUR MESSAGE
Business Letters, Memos, and reports can be arranged by the direct
(deductive) or indirect (inductive) approach.
The
good news Direct
approach
Direct
request Direct
approach
Bad
news Indirect
approach
Persuasive
request Indirect
approach
DIRECT
(DEDUCTIVE) APPROACH
Direct
method is used when the message is favorable or neutral.
A. Direct Approach for Good news plan
(Organizational plan)
1.
Best news of
main ideas.
2.
Explanation
3.
Positive
friendly close
B. Direct Approach for direct request plan
(Organizational Plan) (B as above)
INDIRECT
(INDUCTIVE) APPROACH
Indirect
approach is used when the message is unfavorable (negative).
C. Organizational Plan using Indirect
approach for Bad News Plan.
1.
Buffer
(Pleasant or neutral statement to “take a start” with reader)
2.
Explanation
3.
Positive
friendly close
4.
Attention
5.
Action
D. Organizational plan using the indirect
Approach for Persuasive request (D as above)
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