“BUSINESS COMMUNICATION”
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S. No
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Topic
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Page #
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•••…•…•••
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1.
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Communication
Defined
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18
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•••…•••
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2.
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Factors of Communication
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27
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••…•…••
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3.
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Importance lifeblood
of the organization
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20
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4.
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Planning
steps for Communication
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31
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5.
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Business Report
(Definition)
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182
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6.
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Market
reports
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285
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••…••
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7.
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9c’s
Business writing principles
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36
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8.
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Parts of
the Business Letter
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68
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9.
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Advantages /
Functions of market reports
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285
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10.
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Kinds of Leadership
styles
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380
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•…•…•
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11.
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Opening
& Closing (Suggestions for good opening)
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53
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12.
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Guidelines
for closing / Suggestion
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54
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13.
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Defamation
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57
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14.
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Fraud
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60
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15.
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Memorandum Reports
/ Letter reports
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190
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•…•
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16.
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Internal Communication
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46
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17.
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Basic organization
plans of your message
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47
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18.
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Legal
Aspects of Business Communication
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57
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19.
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Privilege
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58
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20.
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Invasion of
Privacy
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59
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21.
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Difference
between Sales and Sales Promotion Letters
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97
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22.
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Functions, Uses,
or Advantages of a Business Report
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184
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23.
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Kinds of Markets
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280
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24.
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Results of
good Listening
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365
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25.
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Difference
between Listening and Hearing
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366
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26.
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The Interviewee’s
responsibilities
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375
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27.
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Various Functions
of a Leader
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382
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…•Important•…
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28.
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Kinds of
letter formats
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72
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29.
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Claim or
complaint letter (Contents)
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84
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30.
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Sales
Letter (Definition)
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89
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31.
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Function of
Sales Letters (Sales letter system kinds)
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91
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32.
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Characteristics
of Sales Promotion Letters
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95
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33.
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Advertisement
(Definition)
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108
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34.
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Purpose
advertising
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108
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35.
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Preparation
before writing Reports
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182
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36.
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Qualities
of well written Reports
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185
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37.
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Informational
Reports / Analytical reports
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189
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38.
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Nature of Markets
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280
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39.
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How to read
Market Report
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40.
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Technical
Terms & Phrases
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288
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41.
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Similarities
in oral and written presentation or (Differences)
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354
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42.
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Preparation
for or steps in oral Communications
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356
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43.
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Listening
(Definition)
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362
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44.
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Responsibilities
of the Listener
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363
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45.
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Nine
reasons for Poor Listening
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364
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46.
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Ten
Commandments for good Listening
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365
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47.
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Interviewing
(Definition)
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269
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48.
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How to be
an effective interviewer
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371
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49.
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Interview
evaluation
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373
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50.
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The
pitfalls that an interviewer should avoid (Drawbacks)
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374
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51.
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Leading
(Definition)
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380
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