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- CHARLES BY SHIRLEY JACKSON
- COMMUNICATION
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- MOTIVATION, FROM CONCEPTS
- INDIVIDUAL DECISION MAKING
- INDIVIDUAL BEHAVIOR
- INTRODUCTION TO O B
- INTRODUCTION TO O B
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- MANAGING PRODUCT LINES
- MANAGING THE SALES FORCE
- DESIGNING ADVERTISING
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- LAUNCHING NEW PRODUCTS
- SEGMENTING, TARGETING
- MEASURING DEMAND
- THE MARKETING ENVIRONMENT
- ORGANIZATIONAL BEHAVIOR ANALYSIS
- THE RESEARCH PROCESS
- DESIGNING THE MARKETING
- STRATEGIC MARKETING PLANNING
- SERVICE, & VALUE
- Principles Of Marketing
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